BLONDME X FRAMAR
POP ART FOILS
Overview
A collaboration between Schwarzkopf Professional USA’s BLONDME brand and FRAMAR, inspired by colorist @maggiemh. The goal was to design a pop art-inspired foil pattern that would both encourage stylists to purchase a promotional product deal and elevate the hair lightening experience for their clients. By blending custom illustrations with stock images, the result was a vibrant, dynamic repeating pattern that led to sold-out inventory and captured the attention of stylists and industry professionals across North America.
Role
Illustration + Surface design + Packaging design
Client
Schwarzkopf Professional USA
Credits
Designed at ODL Agency
Stock Illustrations: Adobe Stock
Actions Words
Words related to the hair lightening process, such as 'lift' and 'saturate,' were arranged using comic book-inspired typefaces, echoing classic onomatopoeic words like 'POW' and 'BOOM!'
Illustrations
Custom pop art-style illustrations of BLONDME lightening powder, color tubes, and coloring brushes were created as the main elements to ensure strong brand representation. Stock images were sourced and edited for the comic strip elements, such as the faces. The combination of custom illustrations and edited stock imagery allowed the project to be completed on time and within budget.
Reception
The foil design resulted in sold-out inventory and generated over 100K views on TikTok across brand and ambassador accounts. On social media, the foils were an instant hit amongst stylists who complimented the vibrant, fun design, and shared images and reels of the foils in use (with some even turning them into nail art). The design’s popularity prompted competitor brands to release their own foils featuring the pop art aesthetic.
