ALTERNA HAIRCARE
HOLIDAY KITS (2022)
Overview
A collection of packaging designed for two brands under the Alterna Haircare umbrella—CAVIAR Anti-Aging and My Hair. My Canvas—each with its own unique identity and target audience. The goal of this project was to create packaging for holiday gifting that not only clearly communicated the distinct product ranges through color but also encouraged consumer purchase. The design was crafted with on-shelf longevity in mind, ensuring the packaging remained visually appealing and relevant well beyond the holiday season.
Role
Art Direction + Packaging Design
Client
Alterna Haircare
Credits
Designed at ODL Agency
Photography: Stephen Townsend
CAVIAR Anti-Aging
A line of luxury products specifically designed for “industry professionals and based on the science of skincare”. For this range, a terrazzo pattern was chosen for its timeless aesthetic, adding a touch of playful sophistication.
MY HAIR. MY CANVAS.
Alterna’s high-performance, 100% vegan range that embraces “maximum self-expression with minimal impact on the environment.” To communicate this, whimsical motifs such as florals and celestial symbols were thoughtfully arranged within a boho-inspired frame on the front, with additional accents on the back.
Print Collateral
In addition to the packaging, a one-page sell sheet showcasing all the kits was designed for distributors.
