Overview
DevaCurl is a dermatologist co-developed and stylist-approved product line specifically created for wavy, curly, and coily hair types. After being acquired by Henkel Canada, the marketing team faced a challenge due to a delay in assets coming from counterparts in the US. To support the launch of DevaCurl in Canada, there was a need to develop brand-new materials that would introduce the Canadian assortment, excite salons, and provide essential knowledge to hairstylists—in both English and French.

To facilitate the launch, a range of assets were created, including a product knowledge brand book, multiple deal sheets, a product matrix, magazine ads, and more.