BLONDME BASE BREAKERS LAUNCH KIT
Overview
BLONDME Base Breaker is a professional hair lightening product designed to gently break through the hair’s natural base color, creating an even, lighter blonde canvas. To support its launch and 90’s-inspired infomercial-style campaign, Fast Forward to Fresh Hair, a marketing kit was developed featuring packaging that mimics a vintage VHS tape. Additional materials, including a backbar poster, product matrix, and magazine ad, were also created to further promote the product.
Role
Packaging design + Production design
Client
Schwarzkopf Professional Canada
Credits
Designed at ODL Agency
Style Exploration
During the packaging concept phase, various layout arrangements, using BLONDME brand assets, were explored to find the perfect VHS-inspired design.
Challenges
Designing the look of an authentic VHS tape, while ensuring all content was presented in both English and French, was the primary challenge of this project. By strategically using typography and crafting bilingual elements that were visually fitting, I was able to create a design that felt genuine to the VHS era.
